Strategic Mission
TIA Strategic council
The strategic council is chaired by the president of the authority. It is composed of representatives of the public sector and the private sector selected on the basis of their experience and of their competence in the field of investment. The strategic council is notably in charge of:
Evaluating the investment and business climate
Proposing strategic choices in the field of investment
Proposing the public policies and the adequate programs for the improvement of the investment and business climate
TIA strategic council activities overview
The Tunisia Investment Authority has held 21 strategic council sessions, focusing on key reforms, topics, and reports vital to enhancing Tunisia’s investment climate. These sessions brought together government officials, private sector representatives, and experts to discuss various subjects including legislative reforms, investment policy assessments, and strategies for improving the business environment.
The council’s work emphasized the importance of digital transformation, financial incentives, and reducing bureaucratic obstacles to make Tunisia a more attractive destination for both local and international investors. presented below some examples of strategic council sessions:
This digital session reviewed the 2020 investment policy evaluation report, highlighting key lessons and priority reforms to improve the business climate. The session also explored opportunities related to the COVID-19 crisis, focusing on resilience, digital transition, and the green economy, particularly in relation to EU investment trends.
The 14th session was dedicated to evaluating and diagnosing the participation mechanism in capital, particularly within the Tunisian Investment Fund (TIF). Discussions centered on improving this mechanism to better facilitate SME financing, in alignment with governmental measures aimed at enhancing the business climate.
The 18th session featured discussions on recent international investment trends, as presented by Mr. David Cousquer of Trendeo. The session also examined the 2023 investment policy evaluation report, with strategic recommendations aimed at boosting Tunisia’s attractiveness to investors.
This session focused on enhancing investment attractiveness and opportunities for cooperation between Tunisia and South Korea presented by Mr. Myoung Chul JANG, Director General of the Korea Trade-Investment Promotion Agency (KOTRA) in Algeria, alongside a presentation of the draft 2024 Investment framework evaluation Report.
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Investment Strategic monitoring
Strategic monitoring in the field of investment is an essential decision-making tool for public authorities. It involves the systematic, organized, and continuous tracking of information sources related to global investment. This approach helps to detect changes, trends, and weak signals that may influence a country’s attractiveness to investors.
More specifically, strategic monitoring aims to:
Identify potential investors:
by analyzing foreign direct investment (FDI) flows, multinational corporate strategies, expansion or relocation announcements, and emerging growth sectors, it helps anticipate opportunities and target actors likely to be interested in the national market.
Monitor best practices and measures adopted by competing countries:
this involves observing structural reforms, incentives, promotion strategies, and investment policies implemented in other countries to attract investment. Such comparisons help position the country relative to its competitors and identify potential areas for improvement.
Inform public policies and reforms:
the information gathered through strategic monitoring feeds into policymaking processes aimed at improving the business climate. It supports the adjustment of investment attraction policies, the streamlining of administrative procedures, and the strengthening of national investment competitiveness.
On an operational level, strategic monitoring is implemented through:
The development of monthly monitoring bulletins,
summarizing key insights on global investment trends and developments in target markets;
The production of investor lead sheets,
listing potential investors by sector and geographic area, to support targeted outreach by investment promotion agencies
The tracking of national investment and business climate strategies
ensuring alignment with international trends and best practices
The contribution to the preparation of strategic and prospective studies,
in collaboration with relevant institutions (ministries, promotion agencies, research centers), to anticipate global economic transformations and ensure that national policies are aligned with development objectives.
Thus, strategic monitoring goes beyond simple information gathering; it serves as a tool for anticipation, strategic steering, and informed decision-making, in support of a proactive, competitive investment policy aligned with international standards.
TIA Investment Framework
The Investment Framework Evaluation Report is part of a comprehensive review of the national investment climate, taking into account a dynamic and volatile international context.
The purpose of this report is to analyze the economic and investment environment in Tunisia, drawing on outputs from both public and private stakeholders, and adopting a comparative approach to assess the dynamism of investment.
The report is structured around an analysis of the economic situation and a combined quantitative and qualitative evaluation of investment. It benchmarks Tunisia’s position across various investment pillars against that of its competitors, using a range of international reports and strategic monitoring tools. It also emphasizes the main reforms implemented to improve the investment framework, taking into consideration the perception of the private sector.
The Tunisia Investment Authority elaborated 6 Investment Framework Evaluation Reports for the years: 2019- 2020-2021-2022-2023 and 2024.